Selling Process
Selling Your Home - Our Process
Before the Home is Listed, Following are the Services Provided by Your Houston Realtor:
- Prepare Competitive Market Analysis (CMA) to assist seller in pricing home correctly
- Execute listing agreement
- Prepare profile sheet
- Prepare advertising schedule
- Prepare marketing plan
- Suggest cosmetic improvements when applicable
- Discuss possible placement of a home tender
- Take photos of the property
- Schedule a photo session if applicable
Week 1 - Home Sales Process
- Accept, process and submit listing
- Enter listing into MLS database
- Place “For Sale” sign and lockbox on property, if appropriate
- Display property profile sheet online
- Add photo gallery online
- Schedule listing for next available office tour
- Promote listing at next sales meeting
- Prepare advertising copy and schedule ads
Week 2 - Home Sales Process
- Direct mail “Just Listed” cards to appropriate neighborhoods
- Prepare and submit property information for promotional distribution
- GK’s “Houston Home Registry”
- Report activity to seller
- Promote and hold broker open house
Week 3 - Home Sales Process
- Promote and hold public open house, if appropriate (advertised in Houston Chronicle)
- Report activity and feedback from showings to seller
Week 4 - Home Sales Process
- Follow-up with agent showings
- Report activity to seller
- Provide seller with first 30-day report, including summary of marketing efforts, suggested marketing changes and copies of all advertisements
After 30 Days - Home Sales Process
Weekly
- Follow-up with prospects and agents who have seen property
- Report activity and feedback to seller
- Promote listing with other agents
- Sales meeting discussions
Monthly
- Advise real estate community of status changes
- Review current market statistics with seller and revise pricing and marketing strategy, if appropriate
- Schedule and promote broker open houses and possible public open houses
- Review feedback from agents and prospective buyers and suggest implementation of appropriate changes
- Prepare monthly written report of activity and agents’ comments for seller
- Coordinate advertising and provide copy to seller
- Re-contact all agents who showed property to advise of any status changes
- Continue to promote property until it is sold
After Acceptance of an Offer
- Assist seller with transaction details, from contract to closing
- Provide seller with estimate of closing costs
- Coordinate inspections when needed
- Facilitate seller’s communications with buyer regarding inspection issues
Meet with appraisers and provide comparables
- Apprise seller of timetable for contract compliance
- Facilitate conversations with title company regarding any title issues
- Assist in scheduling contractors or workmen to perform repairs
- Review closing checklist with seller